“When I founded The Decision Advantage™, I wasn’t trying to build another analytics or strategy practice. I was trying to answer a harder question: why smart, capable leaders still make decisions that don’t hold up over time.

My work sits at the intersection of data, analytics, AI, and human judgment. I help leadership teams examine how decisions are actually made, where judgment breaks down, and how context, experience, and incentives shape outcomes in ways dashboards alone can’t explain.

Clients work with me when they want clarity without oversimplification. Together, we build decision capability that lasts, not just better analysis for the moment.”